Monica Lewinsky Partners with Reformation for Empowering Voting Campaign in Latest Workwear Collection
Renowned women’s clothing brand Reformation collaborates with activist and author Monica Lewinsky for their empowering “You’ve Got the Power” workwear campaign, unveiled in association with Vote.org. Lewinsky takes center stage, showcasing a range of workwear outfits, including a striking red two-piece set, leather trench coat, and cozy sweaters.
On the campaign’s landing page, Lewinsky emphasizes the significance of voting as a means of using one’s voice in democracy. The campaign aims to serve as a reminder to individuals that they possess the power to make a difference through voting, especially in this crucial election year. Recognizing the prevalent skepticism towards large institutions, the campaign partners with experts at Vote.org to amplify its impact.
In an interview with Elle Magazine, Lewinsky reveals her involvement in the campaign from its inception, initiated by Lauren Cohan, Reformation’s chief executive officer. Motivated by the growing frustration and apathy among voters, Lewinsky emphasizes the importance of mutual reminders to overcome obstacles and prioritize the act of voting.
Despite initial reservations about stepping in front of the camera, Lewinsky collaborated with photographer Zoey Grossman, and Reformation even enlisted a movement coach to support her during the campaign shoot.